Raising driver awareness in 3 steps
If driver behaviour is a critical component in controlling fleet costs, raising awareness of their impact on costs seems to be the way to go. But, how to influence driver behaviour? These three steps are sure to set you – and your drivers – on the road to cost reductions.
Step 1 – Communicate with your drivers
Everyone appreciates the pat on the shoulder. Give your drivers clear facts and figures regarding their fuel consumption and the cost of damages, but be sure to reward good behaviour. Let them know just how much they have contributed to safety and sustainability. This ‘feel good’ factor is bound to boost driver awareness, more than just only pointing out cost benefits.
Step 2 – Motivate drivers
This is all about making it personal. Don’t bore your drivers with company policy. Engage them! For instance, by challenging them to set personal targets for reducing fuel consumption and damages. Give each driver a clear mandate and use performance results effectively with the age-old ‘carrot and stick’ approach: reward and chastise based on concrete figures.
Step 3 – Facilitate change
Put your money where your mouth is! If you want your drivers to change, give them the tools to do so. For instance, by offering eco- and safety training, or letting them test new, sustainable technologies. And while they’re at it, let them calculate the savings they’ve achieved and reward them for it.
Cutting costs … and emissions
So, tackling errant driver behaviour can result in significant cost savings. And there’s a bonus as well: we’ve calculated that if your drivers keep their feet off the accelerator, CO2 emissions can be slashed by 1,200 tons annually.
Make it clear what your targets regarding fuel consumption, emissions and wear and tear are. And give your drivers the chance to experience how their behaviour impacts their surroundings … and themselves.