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Global Fleet Marketing
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Posted on: 20 September 2016

Meeting CSR Objectives with Fleet Management

Meeting CSR Objectives with Fleet Management

Organisations across the globe are under pressure to demonstrate a responsible, sustainable approach to fleet management. But taking control of emissions is easier said than done if you don’t have the right tools in place. In the latest in our series of posts on the 8 sources of Global Fleet Management we look at how to keep emissions – and costs – under control.

Giving your fleet the green light

In a world with a growing focus on vehicle emissions and related regulations, being a good corporate citizen is vital. It’s also a smart move financially, with fuel accounting for a big proportion of the variable costs of any business with a large fleet.

It’s perhaps unsurprising then, that our recent Global Fleet Survey saw responding businesses highlight both ‘focusing on sustainability’ and ‘reducing CO2 emissions’ as top fleet management objectives for this year and the next.

But how do you take closer control of emissions, and make sure you’re doing the right thing for your planet, and your business?

Effective Global Fleet Management can have a significant impact on your business’s CO2 emissions, and as a result, its ability to meet its Corporate Social Responsibility (CSR) objectives.

Here are just three ways smarter fleet management can help you operate a greener fleet, and a leaner business.

Policy development

It’s obvious, but the composition of your fleet dramatically shapes its emissions.

Running a detailed emission study will reveal your current carbon emission levels, and just how much altering your fleet’s composition could reduce them by.

Your fleet supplier should be able to help you put appropriate policies in place to drive this change – for example, a threshold for the engine size permissible in your vehicles, or a mandate for a certain level of fuel efficiency.

Driver programs

Cutting emissions isn’t just about what you drive. It’s about how you drive. With your fleet supplier’s help, you can deliver training programs that educate your drivers in eco-driving techniques and behaviours – driving down emissions as a result.

Such programs also provide an invaluable opportunity to bring your drivers together, and show them what a great difference they can make, uniting your company around your CSR goals.

Cutting emissions isn’t just about what you drive. It’s about how you drive


Telematics is a key technology for global fleet management, and a powerful tool in the fight to become a greener, more efficient business. By recording and reporting on vehicle and journey data, telematics solutions provide deep insight into fleet efficiency and driving behaviours. In short, it can help you:

• Understand your emissions performance
• Identify more efficient routes
• Highlight inefficient driving behaviours (e.g. idling)
• Optimise driver training programmes

Real world results

All these individual areas of progress can add up to one very big difference. Through a mix of policy and training measures, a pharmaceutical company – with a 3,000+ strong fleet – recently achieved an average CO2 reduction of over 5% per year.

Supporting sustainability is only the start of it. Global Fleet Management can deliver value for your business in a whole host of ways.

We’ve already explored a number of them on this blog – just take a look back at our previous posts – and there are more to come.

And don’t forget to check out the previous blogs in the series:

8 Ways to Improve the Value of your Global Fleet Management
How Insight Drives Global Fleet Management Value
Turning Insights into Advice for Maximum Fleet Value
How Bigger Fleet Buyers get Better Value
Building Mutual Value through Effective Supplier Relations
Driving Value with Improved Driver Behaviour


About the author

Global Fleet Marketing

Reinier was Marketing Director at LeasePlan International until 31st Janury 2017. Prior to joining LeasePlan he worked in various marketing positions for the Dutch telecoms provider KPN. He gained his MBA with a finance specialisation at the Rotterdam School of Management and serves on the board of the B2B Marketing expertise group of the Dutch Institute for Marketing.

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There’s no denying that CO2 emissions have a negative influence on the Earth’s climate. In this context, various initiatives have been launched to reduce emissions; on a global level the Paris Climate Agreement was reached in December 2015, and in Europe there are ambitious targets aimed at achieving an 80% reduction by 2050 (compared to 1990).

Consultant at LeasePlan Netherlands