The Evolution of Telematics: how it will affect your driving
Apps too many to mention appearing on your dashboard: turning a dull driving experience into a multi-media and largely automated trip. We’re at a point where a significant change is about to take place in the way a car interacts with its environment and with you, the driver or fleet manager.
The connected car
With the Y-Generation being more interested in their latest iPhone than horsepower or torque, the focus of automotive technology is shifting towards communication technology. Through its wide application, this technology is becoming cheaper and so economically viable to create a truly connected car (and driver..).
The web in the car – smart connections
Infotainment systems in the latest models are bringing the web to the car, enabling the content of the cloud to be displayed and used in the car. Such services will be of value to the driver and be particularly attractive to the young retail consumer.
The car on the web – driving economics
On the other hand, the new technologies have the capability to link vehicle management systems to the web. Linking fuel consumption of different drivers to – say – factors such as driving conditions or road type will allow new levels of insight. This will enable car manufacturers to better service the vehicles and fleet managers to more effectively manage their corporate fleet.
But when will this all happen?
Many premium vehicles already offer web connection technology, but it will soon also be available in the lower vehicle segments particularly in the European Union countries. Planned EU eCall legislation will oblige manufacturers to install telematics technology into their vehicles from 2015 onwards. Undoubtedly, manufacturers will be looking to leverage this technology to generate new revenue streams and add value for the driver. Unanswered questions regarding data ownership and privacy, will no doubt be intensively discussed and analysed over the coming few years.
Watch this space (or cloud)
In a series of blog posts, I will be examining the evolution of the connected car and sharing new developments that will change the way we perceive and experience motoring. So be sure to check out this space for the next post.