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Global Fleet Marketing
Guest Author
Posted on: 11 August 2016

Driving Value with Improved Driver Behaviour

Driving Value with Improved Driver Behaviour

The way your drivers behave can have a huge impact on your fleet costs, from fuel consumption to insurance premiums. So what exactly can Global Fleet Managers do to help drivers behave in ways that reduce carbon emissions and fleet expenses – and enhance the safety of all road users?

Better driving, lower costs

Driver behaviour. It’s probably the biggest contributor to your fleet’s variable costs.

It affects how much your business spends on fuel, with aggressive acceleration and unnecessary idling emptying tanks – and draining related budgets – faster. It affects the number of accidents your vehicles are involved in. And, as a direct result, it also affects your insurance premiums.

Smart Global Fleet Management can help you positively influence driver behaviour and, in turn, minimise your outlay in every one of these areas – while keeping your people, and other road users, safer.

Measure and report on unwanted driving behaviours

Manual risk assessments and in-vehicle telematics can offer invaluable insight into driving styles and behaviours, helping to pinpoint those currently pushing up your fleet’s variable costs.

Identify their root causes

Knowing where you’re wasting money is great. Knowing why is even better.

You should look to identify the root causes of wasteful driving behaviours, and target your training and preventative measures accordingly.

(For example, is driver tiredness a regular cause of damage to your vehicles? Or a simple lack of parking skills?)

Prioritise the most urgent areas for your business

Your next step is to figure out which root causes to address first. You may want to prioritise ‘easy wins’, or go straight for the issues causing the greatest risk and cost within your business. Every company is different, and so is the right path forward.

Knowing where you’re wasting money is great. Knowing why is even better

Respond in the smartest possible way

Responding in the smartest possible way could mean a new programme of online, in-person, or behind the wheel training. It could mean new driver incentives. Or it could mean all of the above.

You should tailor your programme based on the nature of your fleet, your company culture, and the seriousness of the issues, remembering to report on participation and progress.

The potential impact

In Europe, fuel costs average €2,000 a year, while road accidents cost an average of €700 per incident. Put simply, the financial value of addressing risky and costly driver behaviours can quickly add up.

One company introduced a pilot programme to identify and retrain its at-risk drivers in Spain and Italy, and saved €57,400 in the first year, while cutting accidents by a third.

Improving driver behaviour is just one way Global Fleet Management can deliver value for your business. We’ve already explored a number of others on this blog – take a look back at our previous posts – and there are still more to come.

Register to the blog now and make sure you don’t miss out.

And don’t forget to check out the previous blogs in the series:

8 Ways to Improve the Value of your Global Fleet Management
How Insight Drives Global Fleet Management Value
Turning Insights into Action for Maximum Fleet Value
How Bigger Fleet Buyers get Better Value
Building Mutual Value through Effective Supplier Relations


About the author

Global Fleet Marketing

Reinier was Marketing Director at LeasePlan International until 31st Janury 2017. Prior to joining LeasePlan he worked in various marketing positions for the Dutch telecoms provider KPN. He gained his MBA with a finance specialisation at the Rotterdam School of Management and serves on the board of the B2B Marketing expertise group of the Dutch Institute for Marketing.

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